CRM That’s Made for Distribution
Your business operates with its own distinct strategies and processes and it can be challenging to find a Customer Relationship Management (CRM) solution that fits your industry. It’s even more frustrating when software providers attempt to retrofit a CRM system, initially designed for industries such as manufacturing or construction, to serve a distribution company.
Many distributors, frustrated with the endless customizations and constant projects stemming from these generic solutions, have abandoned the idea of implementing a CRM. However, there is a beacon of hope – SMP. SMP is a CRM solution explicitly crafted for distribution sales teams, built for their unique workflows and challenges.
The New Distribution Platform
With SMP, you get distribution CRM, reporting, analytics, self-serve data visualizations, dashboards and marketing in a single platform.
Combining distribution CRM software with business intelligence and mobile tools is truly the next evolution in sales and marketing technology. Giving your executives and your customer facing sales teams data access allows them to make faster, better decisions and out-compete the other distributors in your markets.
Learn more about SMP’s solutions:
Everything you need in one easy-to-implement hosted platform
Sales Management Plus is a leading distribution CRM and business intelligence application designed for wholesale distributors. Best of all, it is a single platform for your entire sales team.
SMP is a “cloud-based” application that integrates with your ERP application to leverage important information such as accounts, contacts, and historical transaction data.
Combining distribution CRM with business intelligence and mobile tools is truly the next evolution in distribution technology, giving your executives and your sales teams data access allows them to make faster, better decisions and out-compete the other distributors in your markets.
The SMP Difference
When it comes to building revenue, there are really only three things a distribution company should focus on: growing your database of customers, nurturing those customers to increase their purchasing, and then improving follow up and execution to close more sales.
Grow Your Database
It all starts with your database of customers. With no other improvements in sales and marketing, an increase in the number of real, accurate and well-maintained contacts in your database will improve your revenue.
Nurture Your Customers
You face more competitive pressure than ever before. Staying top of mind with your customers can make the difference between winning an losing their wallet share.
Close More Sales
SMP is like having a sales coach in a box. Your team will know how and when to follow up, and your sales managers will have greater visibility and control over the entire pipeline.
The Three Most Important Elements of Your Revenue Plan
When it comes to building revenue, there are really only three things a distribution company should focus on:
- Growing your database of customers
- Staying top of mind with customers to increase their purchasing
- Improving follow up and execution to close more sales
The difference between high-growth distributors and the rest of the pack is in how quickly and efficiently you can perform those three tasks compared to your competition.
That’s the SMP difference.
CRM and BI Features
Overview of feature sets that are important to distributors.
Professional Services
Overview of professional services offerings sets that are important to distributors.