It seems like basic supply and demand. As price lowers, sales go up along the demand curve. If prices rise, sales drop. Does this hold true for distributors? Can you reduce price to attract new customers? The answer isn't as…
How do you decide on your discounting strategy? Are you following where the data leads you or are you making seemingly random guesses at what your customers will pay? Do you take profitability into account and make that information readily…
We recently received this note from a reader: Our sales team has this habit of slashing prices and giving discounts to customers left, right, and center without any real strategy behind it. They think it's a quick way to make…