Mike Bernard of Vendavo Joins the Editorial Board of The Distribution Pricing Journal

We are very proud to announce that Mike Bernard, Chief Marketing Officer of Vendavo, has joined the editorial board of The Distribution Pricing Journal.

Mike Bernard is a seasoned B2B marketer with a wealth of experience spanning over 15 years. He has a deep passion for driving revenue and leveraging marketing technology to accomplish growth. Mike is also well-versed in building high-performing teams that deliver value and propel brands towards exponential growth. With his extensive experience in B2B marketing, he brings a wealth of knowledge to the table, and his expertise will be an asset to The Distribution Pricing Journal. His insights and ideas on pricing, e-commerce, and marketing strategies will help the publication enhance its coverage of pricing trends, tactics and strategies in the distribution industry. Mike is a true professional who has dedicated his career to helping B2B companies succeed, and his passion will undoubtedly contribute to making the journal a go-to resource for pricing professionals.

As the Chief Marketing Officer for Vendavo, the global market leader in B2B price management and commercial excellence solutions, Mike brings a unique perspective to our editorial direction. “Mike’s extensive expertise in B2B marketing, particularly in driving revenue growth and leveraging marketing technology, promises to add a distinctive and valuable dimension to the editorial direction of the Distribution Pricing Journal, “said Campbell Frazier, Editor-in-chief of The Distribution Pricing Journal. “His wealth of knowledge is certain to provide a fresh and uncommon perspective on pricing trends, tactics and strategies in the distribution industry, thereby strengthening our coverage of these important topics.”

Mike understands how technology can improve a distributor’s operations. In addition to his experience with distribution pricing at Vendavo, Mike previously led product and customer marketing at Optimizely and was the CMO of Insite Software, the leader in B2B eCommerce software for manufactures and wholesale distributors (acquired by Optimizely).

“I’m proud to join the editorial board of The Distribution Pricing Journal,” said Bernard, “as it is the only publication entirely focused on pricing excellence for the distribution industry. Vendavo and The Distribution Pricing Journal are uniquely aligned in our mutual mission to drive predictable, profitable outcomes with the most robust B2B pricing and selling solutions, data and technology.”

About Vendavo

Vendavo empowers global manufacturers and distributors to accelerate growth, profitability, and revenue with leading pricing, selling, and rebate management solutions. Enterprises like Ford, Emerson, Medtronic, GAF, and AmerisourceBergen rely on Vendavo to manage, optimize, and digitize their end-to-end commercial processes. Vendavo’s SaaS solutions, team of pricing and selling experts, and proven, repeatable process accelerates value and outcomes that are not only predictable, but unrivaled. With Vendavo, the world’s most ambitious B2B organizations can develop dynamic customer insights and execute optimal pricing strategies that maximize margin, boost sales effectiveness, and improve the customer experience.

Vendavo is headquartered in Denver, with offices in Czech Republic, India, and Sweden. For more information, please visit http://www.vendavo.com

About The Distribution Pricing Journal

The Distribution Pricing Journal is the only publication specifically focused on helping distributors improve their pricing strategies through price optimization solutions, business intelligence and customer engagement. The journal is published as a quarterly PDF and distributed to our subscribers. We also send out regular newsletter emails that include recent blog articles, new solution provider announcements, case studies and more to help you on your distribution pricing journey. Learn more at http://www.distribution-pricing.com