Vendavo has recently announced a strategic collaboration with Oracle which should be of interest to any manufacturers and distributors who need to optimize their rebate or channel incentive programs. The optimization is aimed at joint manufacturing and distribution customers, something…
How do you decide on your discounting strategy? Are you following where the data leads you or are you making seemingly random guesses at what your customers will pay? Do you take profitability into account and make that information readily…
Sales channels in distribution are always evolving. Whether it's more traditional channels such as counter sales, show room sales, job contracts and inside sales or more emerging channels such as e-commerce websites, or a mobile app, each channel offers unique…
Pricing managers juggle a wide range of responsibilities: analysis, trend tracking, contract management, meetings, forecasts, product and customer segmentation, matrix updates and more. Their role is so critical to the profitability and success of a distribution company that it makes…
As we enter the second half of 2023, pricing teams at B2B distributors are facing a critical turning point. Over the last few years, distributors have grown used to across-the-board price increases that customers had no choice but to accept.…
We recently received this note from a reader: Our sales team has this habit of slashing prices and giving discounts to customers left, right, and center without any real strategy behind it. They think it's a quick way to make…
It is more important than ever to work closely with your suppliers on cost relief. Inflation has shown signs of easing lately, but its impact is still being felt across all areas of the distribution industry. Increased prices are the…
Rebates and incentives play a vital role in fostering relationships among customers, sales teams, vendors, and various trading partners. Many distributors manage their rebates through manual processes, general purpose software, or a combination of both. Unfortunately, rebate programs often involve…
As you know, we’re big proponents of using price optimization solutions to keep your pricing continuously updated and optimized. But there are many reasons why distributors might go through occasional mass price updates: e-commerce platforms, catalog publications, new product line…
We are very proud to announce that Mike Bernard, Chief Marketing Officer of Vendavo, has joined the editorial board of The Distribution Pricing Journal. Mike Bernard is a seasoned B2B marketer with a wealth of experience spanning over 15 years.…