As you know, we’re big proponents of using price optimization solutions to keep your pricing continuously updated and optimized. But there are many reasons why distributors might go through occasional mass price updates: e-commerce platforms, catalog publications, new product line…
We are very proud to announce that Mike Bernard, Chief Marketing Officer of Vendavo, has joined the editorial board of The Distribution Pricing Journal. Mike Bernard is a seasoned B2B marketer with a wealth of experience spanning over 15 years.…
I've made many friends with executives and founders of price optimization software and consulting businesses and one of the most common jokes we share is, "the first rule of price optimization is don't talk about price optimization." This may surprise…
We received a question from a subscriber recently that made us laugh: Help! Our CEO insists that industry pricing is all that matters, and we should just try to stay in the middle to be competitive. We’re not running some…
Pricing managers are increasingly aware of the potential for AI to improve their work – even to the point that some are worried that AI will replace them in their jobs. This has left a lot of pricing managers feeling…